Whether it’s hockey, basketball, or women’s mixed martial arts; few things can compare to the unbridled passion and intensity associated with sports. And this fact is well known (and taken advantage of) by sponsors.
However, out of the staggering $57 billion that was allocated to sports sponsorships in 2020, only $1 billion of it was assigned to women’s sports. And the reason is not what you think.
It isn’t because of insufficient value or a lack of opportunity – far from it. The real problem is an absence of brands willing to leave the crosswords and support women’s MMA.
But things are improving rapidly. More and more brands are stepping up to seize the opportunities offered by women’s mixed martial arts. As such, if you’d like to become a sponsor of women’s MMA and are interested in learning more, keep reading to discover 3 reasons you should support Pallas Athena Women’s Fighting Championships (PAWFC) in Calgary.
1. Promote Gender Equality in Sports
Sponsoring women’s MMA events through PAWFC sends a powerful message about your commitment to gender equality. For years, women athletes have battled for recognition and equal opportunities in sports. By supporting PAWFC, you are helping to level the playing field, providing women fighters with the platform they deserve to showcase their incredible talent and dedication.
Women’s MMA events are gaining momentum and popularity, but they still need more support to achieve the same level of recognition as their male counterparts. Your sponsorship can help bridge this gap, ensuring women athletes receive the resources, training, and exposure they need to thrive. This pushes the sport to the limelight and promotes a culture of equality and respect.
2. The Rise of Women’s MMA Fighting
Women’s MMA has taken on a life of its own, growing and expanding at an impressive rate. Its popularity and overwhelming presence are undeniable, making it an attractive option for sponsors.
Due to its rapid growth and dedicated fan base, women’s MMA offers a lower-risk investment with high visibility and engagement compared to other women’s sports leagues. Women’s MMA provides thrilling events and strong connections with fans, making it an ideal sponsorship opportunity for brands looking to align with a dynamic and widely appealing sport.
Women’s MMA events have become spectacles, arguably providing more intense fights than the men in an MMA cage! These female athletes are engaging outside of it as well, whether through social media or by being willing to provide more interviews, fan interactions, etc. Their willingness to give back to their community is undeniable, thus drawing substantial and wide-reaching crowds from all walks of life and worldwide.
3. Develop Versatile Partnerships And Better Exchange Of Value
An absence of private enterprise and media attention has resulted in women’s MMA fighting having to look for more innovative outlets to attract sponsored partnerships. Typically, there’s more preparedness and less bureaucratic paperwork to step beyond the confines of the status quo.
Many times, the sport hasn’t been adulterated with middlemen. As a result, sponsors can mould their incentives with holders in the initial phases of the bargaining process.
Additionally, women’s MMA athletes want the sport to expand and grow. They are willing to put in the time and effort to exceed the requirements to make it happen. Whether it’s with interviews with the media or sponsored content, these female athletes are willing to go above and beyond.
4. Empower and Inspire the Next Generation
Supporting women’s MMA through Pallas Athena Women’s Fighting Championship (PAWFC) sponsorship is an investment in the future of sports and the empowerment of the next generation. Young girls and aspiring athletes look up to women MMA fighters as role models demonstrating strength, resilience, and determination. By sponsoring PAWFC, you are helping to create more opportunities for these role models to shine, inspiring the next generation to pursue their dreams confidently.
Your sponsorship can provide the necessary training, equipment, and event organization resources, ensuring that women fighters have the best possible conditions to perform at their peak. This support benefits the athletes and sends a powerful message to young girls everywhere that they, too, can achieve greatness in sports.
Empower Her Fight, Become a Sponsor
Becoming a PAWFC sponsor is more than just a business decision; it’s a commitment to supporting women’s MMA and promoting gender equality in sports. By sponsoring PAWFC, you enhance your brand visibility, support incredible athletes, and inspire the next generation of women fighters. Join the movement and make a difference today.
Ready to make an impact? Become a PAWFC Sponsor and support the future of women’s MMA.